Learning how to write a press release is a tremendous way to bring credibility to your business and promote you as a leader. A press release is like a news story which you can submit to many websites on the Internet.
If you learn how to write a press release correctly major search engines like Google, Bing, and Yahoo will show your press release in their search results.
For instance, if your keyword is your name or business opportunity, your press release will show when someone types that keyword into a search engine. A press release promotes a specific event, such as a new business opportunity. There’s some very specific steps on how to write an effective press release.
Step #1 Choose a Topic
A press release announces a specific event. It’s important to remember this when choosing your topic.
If the topic includes an idea, opinion, or is informational then it would be considered an article, not a press release. If you write your press release like an article, it will be rejected.
How to Write a Press Release Ideas:
- Launch of a Website
- Launch of a Business
Step #2 Choose Keywords For Your Press Release
- Make a list of at least 5 keywords related to your topic
- Type in “free keyword tools” into any search engine and choose a keyword tool. Google has a good free one. Then type in your 5 keywords
- Choose the top 3 keywords with the highest number of search results from the keyword tool you used
- Choose 1 keyword to use for your press release
Step #3 Write Press Release
I. Create an outline for your release by answering the following questions.
- What event am I announcing?
- When did it happen?
- Who was involved?
- Why would someone be interested in reading this press release?
- Where should people go to find out more information?
II. Write 2-3 personal quotes in your press release. These quotes are what you feel or think about this event. Add the quotes as if someone were interviewing you about the event.
III. Write your Release
- Make sure it reads like a news release story written by someone else
- Use your keyword in the title of the press release and no more than 4 times in the body
IV. Review Your Press Release
- It’s important to proof-read your press release before submitting it, since you won’t be able to go back and make any changes once submitted.
Step #4 Distribute Press Release
Distribute your press release to the recommended sites below.
Important Points
- Press release are most effective under 400 words
- Always use your personal business name in your release
- Use keyword once in the title and 3-4 times in the body
- Press releases cannot be edited once submitted
- Submit your press releases only once to each site
- If possible add a video into your press release
Learning how to write a press release is an excellent and affordable way to promote you and your business.
If you follow these steps and write a quality press release, you will reap the rewards for years to come. It’s important to follow each of these effective steps on how to write a press release.
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“If the topic includes an idea, opinion, or is informational then it would be considered an article, not a press release. If you write your press release like an article, it will be rejected.” This is a great point! A press release is an announcement of something! Ideas, opinions and informational articles belong elsewhere in a newspaper and have to be submitted to a different place or person than a press release!
Hey Lucien! Great post, I was looking for more information on writing press releases. Thanks man, keep them coming!
Matt Findley recently posted..Top 6 Tips for Building a List Using Article Marketing
You got it Matt. Glad you enjoyed it!